Air Miles 
Fidelity Program

The AIR MILES® Reward Program is Canada's most recognized loyalty program, with roughly 11 million active collectors. AIR MILES® collectors earn Reward Miles™ at more than 300 global, national, and online retailers. The program gives collectors the flexibility and choice to use Reward Miles™ on aspirational rewards such as merchandise, travel, events, and attractions, or instantly on everyday essentials, through AIR MILES® Cash at participating partner locations. Available only in Canada.


  • Co-brand with AIR MILES®, one of the most influential brands in Canada, recognized by 99% of Canadians.
  • Offered exclusively to the International Pool Group brands in the Pool and Spa industry.
  • Acquire new customers and retain them by using the strength of the AIR MILES® brand.
  • Increase your sales and in-store shopping cart by offering Miles on all purchases.
  • Customize your offers to meet a specific business need at different time of the year.
  • Stand out from the competition with an added benefit competitors can’t match.

Build customer loyalty and long term relationships that keep customers coming back by offering:
  • 1 AIR MILES® Reward Miles for every $30 spent on equipment, accessories and supplies.
  • 1 AIR MILES® Reward Miles for every $50 spent on pools, spas, hot tubs, billiard table, etc.

Financial Commitment
Your commitment:
  • No commitment contract
  • Pay as you use - monthly invoiced for Miles used (by International Pool Group)
Our commitment:
  • 24/7 support
  • Partnership throughout your contract
  • Digital platform visibility
  • True advisors on Loyalty Program
  • Free POS to display in-store
  • Strategic planning of a marketing plan (website suggestions, quarterly Bonus Offers, contest, social media posts, etc.)

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